Over 70 Years of Heritage, a New Leap Into the Future
At Brüning, we have been passionately committed to the world of food ingredients for more than seven decades. Throughout our history, we have evolved, expanded internationally, and established ourselves as a trusted partner within the sector. Although we have always been known simply as Brüning, our former domain, bruening-suntree.de, also reflected the integration of our organic brand, Suntree, which remains an important part of our portfolio.
However, the time had come to take a bold step forward: to project to the world the Brüning of today – dynamic, global, and driven to shape the future of food.
The Challenge: Reflecting Our True Identity
Our previous visual identity no longer represented who we are. We wanted to move beyond a static and outdated aesthetic, building a brand image that captured our energy, our international network, and our commitment to innovation.
To achieve this, we partnered with the creative agency Rocket & Wink, who brilliantly captured our DNA and transformed it into a vibrant, flexible, and contemporary identity.
Rocket & Wink: Creativity Driving Change
Rocket & Wink developed a visual system based on the idea of constant movement and modular connections, mirroring our global network of ingredients and solutions. Our new logo is more than a visual mark; it is a living system – modular typography, endless adaptability, and a visual narrative that speaks of innovation and versatility.
This approach enables us to be both consistent and flexible in how we present ourselves, from digital platforms to international trade fairs.
A Strategic Evolution with the Support of Cefetra
This rebranding is not an isolated event. It is part of a broader strategic movement, in which our stakeholders play a vital role. In particular, Cefetra, a key partner within our ecosystem, has been instrumental in supporting and driving this new chapter.
Our collaboration with Cefetra strengthens our ability to deliver value across the entire food supply chain, from sustainable sourcing to providing innovative solutions for our global customers.
A New Chapter: More Dynamic, More Connected, More Brüning
With this rebranding, we have not only updated our visual identity. We have redefined our voice, our positioning, and the way we connect with customers, suppliers, and partners.
The new Brüning embodies the same passion and expertise that have shaped our journey for over 70 years – now expressed through a brand identity ready for the future.